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personalaibuilding-in-public

I ignored social media for 15 years. That made sense. Then it didn't.

· 2 min read

I’ve been writing code for 15 years. In all that time, I never posted on LinkedIn. Never had a tech blog. Never built an audience.

I didn’t want to. There was always work — startups, agencies, product companies. Good developers found good projects through referrals, reputation, and craft. The market was healthy enough that you didn’t need to perform. So I didn’t.

I still think that was the right call.

But something shifted.

Code is getting cheaper. Generating a working prototype takes an afternoon now. What that means is the question stops being “can you build it?” and starts being “do I trust you to build the right thing?”

Trust is harder to show in a GitHub repo. It lives in how you think, what you’ve noticed, what you’ve gotten wrong and why. The stuff that used to stay in your head — or in a client’s memory of working with you.

I’m building Delsys, an AI software company in Austria. I have AI agents doing real work inside the company right now. And if there’s one thing running this has taught me: visibility matters differently when your competition includes machines.

So this is the blog. Not because I decided personal branding is important. Because showing your thinking is part of doing business now, and I’d rather do it honestly than not at all.